Dilemma of advertisers.docVIP

 PAGE \* MERGEFORMAT 4 Dilemma of advertisers Advertisers often encounter such a problem, advertising played a good talk about for some time, plan the implementation of a part of advertising and sales results robbed not see static and dynamic. Caused by the huge advertising costs companies a lot of cash outflow, if not increase sales, speed up the circulation of commodities, will cause business cash flow difficulties, and even jeopardize the enterprise’s survival. However, the effect of mass communication is long-term, subtle. Advertising does not - will be quick to produce promotional effectiveness, and perhaps launch some time in the ad. Advertising effect can be revealed, which is advertising the ‘sleep effect’. For new products or precious commodities, because of the higher risks of shopping, this lag time will be longer. AIDA model from the advertising ( ‘Attention-Interest-Desire-Action’) point of view, some time ago the ads may cause the target audience’s attention and interest, many people have even produced the main desire to buy, just a step away from the action . If the ‘halfway’ will come to naught, in this era of information explosion, there is no end of the first advertising messages soon be forgotten. Moreover, the role of the only self-promotional advertising and the marketing mix can be reflected. Sales factor in the decision, not just advertising, there are many factors, such as product quality, packaging, pricing, sales promotion, sales, strong or weak, competition, trends in business, climate, seasons, lifestyle change, economic growth, and a variety of factors, . In addition, advertising is not only the quantity in the performance of others such as advertising, media strategy whether it is appropriate to its actual effect will have significant differences, therefore, succeed in advertising and sales, it is very difficult mathematical relationships established between the The. At this time, advertisers will caught in a dilemma: give up or c