Direct channels of winning the terminal.docVIP

 PAGE \* MERGEFORMAT 8 Direct channels of winning the terminal A brand face of strong T brand, a non-brand, two non-price advantage, the three non-channel advantage of four non-promotional advantages, how to compete with the T brand? How to break the market? A brand is a complex facing the difficult issues of market, policy-makers want to get a ‘golden idea’, one stroke victory, it may just be unrealistic myth! A brand that is inevitable with a sad ending out of the market? This is not always the case. I have always thought that marketing From EMKT. there must be some way, and are not afraid can not do, for fear can not think of. To know ourselves and Baizhanbudai A brand in the liquor industry, in order to achieve market penetration, we should first understand the competitor’s strengths and weaknesses, but also to see their own strengths and weaknesses, so that to know ourselves in order to find a market breakthrough. T brand, the brand’s main rival as an A, and its advantages: consumer trust; dealers can not do without; product price is relatively low; nearly accounted for 60% of the retail market. Its disadvantages are also obvious: quality of products in general; channels confusion; price system instability; channels for the low profits. A brand, a disadvantage is that: There is no brand, consumer does not endorse products; no channel advantages, distributors reluctant to sell; no marketing operations; channels of high cost. But it also has its own advantages: product quality; ex-factory price was 460 yuan, 480 yuan lower than the T brand; dealer profits higher. Moreover, there is a critical prerequisite, A and T of the product is not the main point of the profits for some agents and retailers, not essential. Clear itself, opponents, and the characteristics of the market after the re-carding of the A brand and positioning, sales channels and rational design, be able to find a suitable A brand development. Differentiated positioning, Quality Leadership A