Direct marketing is king.docVIP

 PAGE \* MERGEFORMAT 4 Direct marketing is king In the present forums, many people look down on direct marketing, direct marketing is that marketing. Are they qualified to make irresponsible remarks here, this understanding is simply shallow, I am reminded of a metaphor: the early years in Shanghai Hongkou a temple, where only allowed to practice in that the Japanese, the Chinese people are not allowed. This analogy may be inappropriate, please forgive me for talking is so straight, focus on issues instead of people, I have been thinking about direct marketing has been done for many years, not to mention a lot of people are just into the line. Direct sales are doing now, how can you forget their ancestors, ah, Ye Hao distribution, direct marketing, Ye Hao is a means of both are high or low, I did not wish Zhongwei a grudge and just want an objective evaluation, they can jointly known as the marketing combination of means, prior marketing era. When the company first entered the market, in the delineation of the regional market, often through direct sales to conquer the world we all know, Avon is a direct sales up, carried out door. Some might say it is not that the sales do? Listen to me, this is the first era of marketing the product would have to change anything, and in the post-marketing era, direct marketing has changed, is no longer a simple marketing, adding many new derivatives. First: Direct from DM to DRM, this change is gratifying. Direct marketers from their customer database, select a valued customer to carry out the birthday cards sent to customers, information, materials or small gifts, strengthen relationships with customers, allowing customers to be more solid. Allows customers to easily manage every move can be controlled, so from a single individual orders to sell orders into the development combinations. Using the team concept, so that everyone play a greater role, and thus formed a project team, so not only departments with a unified operat