Discussion alcoholic off-season what to do-.docVIP

 PAGE \* MERGEFORMAT 7 Discussion alcoholic off-season what to do? Chinese New Year should blink of an eye, and liquor will also be coming off-season. Although there are a few years later, sales of the peak, such as 2-3 months there is a gift a small peak in May, October is the wedding season, in accordance with the lunar calendar, said: This year is the ‘widowed’ years, not married. So in some areas may appear the phenomenon of cold field. But in any case the low season for white wine is to come, there are professionals who say ‘off-season to do the market, so sales of season’, and that liquor manufacturers and distributors in the end that this be done? How to come to understand the ‘off-season to do a market’ it? Manufacturers what to do? Adjust the market and personnel. A year later, we met a lot of feedback from the market over information. Enterprises should promptly order the whole year of sales data reporting, the rationalization of analysis and product trends in each market and cost parameters. Marketing strategy for the next year to lay the foundation and the adjustment of the direction of transport to do. Second, the intensive cultivation of the market to help dealers channel integration, terminal cleaning and other things, pave the way for the season, the work of the work. Finally, for the sales area of personnel adjustments, so that the sales force to maintain the normal ‘new into the metabolism of’ rule out ‘toxins’, to keep fresh and healthy sales structure to ensure that the ranks of combat capability and healthy corporate image. Another disadvantage for the team for training. Adjust the product line. According to sales data analysis system, analysis of the region’s products production, direction and the advantages and disadvantages, the purpose of a: In order to peak production of safety stock, reduce unnecessary costs; Objective 2: for all products last one eliminated, not cut down production and the direction of products, combined with m