Economic-type hotel operators and the future path routing master.docVIP

 PAGE \* MERGEFORMAT 11 Economic-type hotel operators and the future path routing master Last year, I was invited to Hangzhou to participate in ‘brand value and management’ Forum. After the meeting, Zhejiang World Trade Center hotel owner Mr. Wu Qiyuan dinner guests revealed in preparation for the market is further broken down, is to enter the business demonstrated the feasibility of hotels, which aims the light of economy hotel customer segmentation strategy further differentiation. Indeed, the current budget hotels can be described as turbulent, in the domestic-led economy hotel brands staking their claims to attract venture capital or IPO listed on the backdrop, foreign brands have increased efforts to enter the Chinese market, while the regional economy hotels are springing up like blossom everywhere, and some 12-star hotel directly transform it, and some guest houses, small hotels upgrade, some involvement of private capitals, and some factory owners in transition is the direct transformation of waste involved. Statistics show that the economy hotels in the United States accounted for 70% of the proportion of hotel, while in China has only 20%, this seems to give people a direct basis to determine that there is a great way in this industry market potential, as long as into the market will be profitable. True? The current domestic economy hotel development to what extent? Domestic and international economic markets of the pattern in the end What is it? Leading economy hotel development will give new entrants, in particular, what sort of inspiration regional hotel? This is the paper trying to explore. Reference to foreign economic significance of hotels Budget hotel in the country is also part of a new concept, but in Europe and the United States is already quite familiar with, and it is relative to the traditional full-service hotel and the hotel there is a trend of marketing and from the last century, has undergone germination and early stages of deve