Electric car dealer how to break the bottleneck of the development of.docVIP

 PAGE \* MERGEFORMAT 14 Electric car dealer how to break the bottleneck of the development of The rapid development of electric car industry, electric cars dealers naturally contributed, but with the rise of large-scale electric vehicle manufacturers, electric cars dealers did not show any large-scale rise. Many dealers also fall into the development bottleneck, I do not know how to break the bottleneck of the development, I do not know how to deal with the changes in electric car market, and even how to correctly and effectively plan for the future are also doubts. This end, we interviewed far Zhuo Brand Planning Director, Mr. Xie Fuliang institutions. Mr. Xie Fuliang is a famous brand experts, the electric car brand theories and practical authority of experts, has been widely hailed as’ ultra low-cost China the first person to build the brand ‘, the system put forward the Chinese electric vehicle industry’s first complete set of brand building model:’ PCMT ‘mode, and in consultation with the practice successfully. Reporter: The electric car industry’s rapid development is obvious to all vehicle manufacturers and dealers have been a larger development, but at the same time in the development, many dealers have suffered bottlenecks gradually, how do you understand the bottlenecks in the development of electric car dealers problem? Xie Fu-Liang: Although the electric car industry has developed rapidly, but the electric car industry, the brand concentration is very low, the lack of a strong national brand. Electric car industry is still far short of the beginning of this century, the development of home appliance industry standard analogy is to buy refrigerators, when most consumers immediately think of Haier, buy air-conditioning, when most consumers immediately think of Gree, buy color TV, when most consumers immediately think of Changhong, but now has no brand of electric vehicles to reach such a level. Can be said that most of the electric car business or