Electricity supplier the fast brand- as also also lost fast-.docVIP

 PAGE \* MERGEFORMAT 6 Electricity supplier the fast brand: as also also lost fast? The fight speed “Business ecological Cheap and money-burning, almost the entire industry, the key electricity supplier that a lot of people questioned pure e-commerce platform go all the way, it may be difficult to sustain. Rely on low price in the end can not be established brand added value , to attract consumers continued to buy and loyalty, has also become a hot topic. The explosive growth of electricity providers, for enterprises operating traditional brand is hard to imagine. Traditional corporate brand from the beginning of creation, to truly create a brand influence and market share, at least 5 to 7 years. Jingdong, One shop, only products will electricity supplier giant, formed from the top line to the enormous influence and then to obtain substantial financing, occupying important places in their respective segments, almost two or three years time, significantly shorter brand building. Why is there such a big difference? First of all, the Internet is a spell speed business ecosystem, the Internet relies on user and technology as a support who speed and who will be able to capture more users, with the user, the user can make use of the popularity quickly realized, then the formation of platform dependent. “placeholder” and “Rodeo”, it is first important to set up the initial electricity supplier brand. Second, the integrated electricity supplier, category and product sales mode homogenization is bound to appear online store and mall line is not the same, by geographical segment line, cover different areas win consumers around Internet has no borders. Again, the fight scale, the threshold in order to establish a competitive electricity supplier than speed. Electronic business platform with a large scale consumers, become the main channel of sales for some brands, brands for electronic business platform will dependence. Each brand to be able to survive lon