Email marketing status and significance of the development of.docVIP

 PAGE \* MERGEFORMAT 16 Email marketing status and significance of the development of With the Internet’s rapid spread, Email has become the primary means of interpersonal communication has increasingly become an indispensable part of life. China Internet Network Information Center (CNNIC) 2002 Nian 7 released the “China Internet Development Statistics Report” shows that as of June 30, 2002, the number of Internet users in China reached 45.8 million people, compared with the same period last year an increase of 72.8%, for most users, e-mail is their most frequently used network services, one of Chinese Internet users per capita 1.6 Email accounts. In addition to using the Internet to send e-mail, along with the rapid development of communications technology, using cell phones, send e-mail is also rapidly becoming a reality every day sending and receiving Email that many of us have become an indispensable part of life. In the Email for our lives convenient, it also for our business and advertising industry has brought new marketing opportunities, a new marketing model - Email marketing is being rapidly developed. As a new media, Email will be the most sharp marketing tool, so that advertising, marketing, CRM, etc. more effective. The United States “Emarket”, a senior analyst David Hallerman, in its 2002 new work “Email Marketing: Strategies, techniques and tools” and that “continuous survey, email marketing is developing a healthy, in a depressed market environment, This is a very good news. “ At the same time from the U.S. Internet advertising companies DoubleClick2002 year in June’s report also showed that the budget for the Email Marketing in 2002, will grow 17%, almost other types of online marketing budget to 2-fold, while the television, print, radio and other media The budget will be reduced, the report also shows that 61% of manufacturers plan to increase its 2002 budget, Email marketing, 34% of the manufacturers budget will remain unchan