Emblem pain point and burst point wine (medium).docVIP

 PAGE \* MERGEFORMAT 15 Emblem pain point and burst point wine (medium) Emblem of wine a pain point, lack of brand expansion, activation brand commercial power, creating both business and consumer brands, the true emblem of wine it may radiate vitality of the market. Golden years, the emblem of the wine in the product brand level achieved striking success, but in the big brand strategy lackluster. Gujinggong year puree occupy ‘category advantage’ to achieve breakthroughs in high-end, wine cellar hole with ‘to-be world’ has become a commercial wine symbols, LeightonWebworks tribute wine out from the ‘ecological wine’ in the past into ‘people welcome drink’ Great location, Vision wine Tegong ‘small cellar brewing’ created a precedent for technical guide brand growth, we see the emblem of wine brand growth but also to see the emblem on a short board wine brand strategy, positioning and communication. First, the lack of spare emblem of exquisite wine brand positioning pattern, resulting in weak emblem wine business expansion. In fact, the emblem of the wine making business philosophy of pragmatism Its product brands chosen mode of strategic expansion, while positioning for the brand value of the product will only be full of delicate nature and lack of business expansion. We look liquor brand positioning, deep business expansion and consumer pin dual function, for liquor golden decade of rapid growth strategy laid the foundation, we see the rise of the Soviet Union wine, thanks to Yang, Shuang’gou, present margin and other major brand positioning height, thanks to the big brand positioning business expansion and consumer power, and even surpass Hubei wine Group, its brand positioning is also fully take into account the commercial expansion of the brand and the consumer power, the emblem of wine need to improve their value in the brand positioning pattern, both attach importance to consumer value, but also pay attention to business expansion of power, and the seco