England Marketing Report.docVIP

 PAGE \* MERGEFORMAT 16 England Marketing Report Chinese brands have been showing the world their ability to penetrate the UK market, its performance also exceeded the brand in other countries. However, in the depression period, when the British consumer products, environmental and ethical requirements of production higher than in the past, the Chinese brands still can have superior performance? I want to tell Chinese enterprises, the UK market is characterized by what the United Kingdom What are the characteristics of the consumer, they have what kind of brand preferences, how to select their own consulting and advertising companies to provide services, how to set up a good brand image, as well as in on the British market have a competitive advantage, how the brand is a condition. Into the UK market is not bleak prospects With 2008 gross domestic product decline, the United Kingdom in January 2009 formally entered a recession, this was not secret. Therefore, the British market is not an easy place to be - in every enterprise to enhance their gaming ability to maintain market share. But the British market for Chinese enterprises, there are still many opportunities. Britain is the first European country to start commercial operations for the entrepreneurs, the United Kingdom for at least barriers to trade; the same time, the British capital London, the 19th straight year follow-up investigation report by the European city as the best business city in Europe. There is also a most important benefit, the United Kingdom at the same time can serve as a springboard for expansion of the European market. Two-thirds of Chinese enterprises in the European headquarters in Britain. For those who want to further expand the market, enterprises, the Chinese Ministry of Investment Bureau in London said: ‘Chinese companies setting up subsidiaries in foreign countries is not just for the London market, but also hopes to further expand into the Middle East and Africa emerging