Enhance the competitiveness of brand marketing Zhejiang private enterprises.docVIP

 PAGE \* MERGEFORMAT 14 Enhance the competitiveness of brand marketing Zhejiang private enterprises Abstract: This paper from the connotation of brand marketing start private enterprises in Zhejiang Province to explore the status of brand marketing and issues and raised further enhance the brand marketing, Zhejiang Province private enterprises competitiveness of countermeasures. Keywords: brand marketing, private enterprises in Zhejiang Measures At this stage, Zhejiang Private Enterprises of marketing is moving from product-oriented era to the era of the brand-oriented transfer, initially realized from product marketing to brand marketing leaps and bounds. Private Enterprise Summit in China 2005, China announced the manufacturing competitiveness of private enterprise brand on the Top 50 list, Zhejiang Province, 23 enterprises in the list, which names the top 10 enterprises in Zhejiang accounted for five, Zhejiang private enterprises brand competition Li ranked first in the country shows that private enterprises in Zhejiang is relatively ahead of brand awareness, brand marketing has to go first in the nation. Zhejiang Private Enterprises Brand Marketing Status Heightened awareness of corporate brand-name As enterprises continue to create brand awareness and corporate brand strategy to enhance the effective implementation of, a large number of enterprises with independent brands stand out. Leap, universal, Shanshan, Youngor, square too, SHUAIKANG batch of private enterprises rely on proprietary products, has become the industry’s ‘pioneers’. An increasing number of private enterprises in China brand the highest level of certification. Zhejiang has 45 national well-known trademark, the number of ranked first in the country. Has a well-known trademarks and the total number 1021, the total achieved a new breakthrough in 1000, accounting for provincial famous trademark first. There are more than 200 private companies through the ISO9000 international quality sy