Enterprise Community Marketing.docVIP

 PAGE \* MERGEFORMAT 24 Enterprise Community Marketing Abstract: The public welfare as a social responsibility, a growing number of organizations and enterprises to be regarded as a thoughtful public relations plan and a powerful tool for long-term investment. Public marketing of China’s enterprises are the main problem is that in terms of size, contribution and management levels can not be compared with developed countries. Business operations of the seven-step marketing, public law, including the identification of public interest topics, select the public partners to assess public projects, public service marketing campaign planning, public projects such as monitoring and crisis response. Keywords:: public welfare; Community marketing; corporate social responsibility; welfare theme; crisis response mechanism 1, public service marketing and corporate social responsibility “Shi blessed than to receive,” originally from “the Bible” and a credo, has become in modern life and business in a brilliant strategy. Shi is a minimum of goodwill and generosity, is a social responsibility, a growing number of organizations and enterprises to be regarded as a thoughtful public relations plan and a powerful tool for long-term investment. Michael Porter in his “competitive advantage of corporate philanthropy,” an article states: “The objectives of enterprises engaged in public welfare undertakings, from the surface in order to win more recognition and social impact, but essentially, they should focus on the company enhanced competitiveness. “enterprises to engage in public service marketing, although it can not replace the product or service, high quality and competitive price, but when two kinds of products or services, when the same competitive, the company’s public service achievements become consumers option is based on. In the modern product is more competitive market, companies to participate in social welfare, to public service marketing,