Enterprise Crisis Management of.docVIP

 PAGE \* MERGEFORMAT 19 Enterprise Crisis Management of Abstract: The increasingly fierce competition in the market today, the ever-present crisis, coveted by the Chinese companies. Crisis management has become a modern enterprise management, an important issue. Enterprises should understand the root causes of the crisis, and effective crisis prevention; when faced with a crisis, we should have a mature crisis management response; post-crisis, but also to conduct a summary evaluation of the crisis aftermath, so that enterprises in the fierce competition in an invincible position. Keywords:: enterprise; crisis; Management I. Introduction Increasingly competitive in the market today, the ever-present crisis, coveted by the Chinese companies, threatening the survival of enterprises. Crisis not only impose an immediate human, financial, and material loss, but will impact on business operations and may even damage the image of enterprises, the enterprise will be a serious hardship and even bankruptcy. Therefore, crisis management has become a modern enterprise management, an important issue. Second, corporate crisis and the meaning of crisis management 1. The meaning of the crisis Crisis generally refers to businesses and consumers, the media, government and other public among the very factors have something to do with an enterprise’s reputation, image and adversely affect the development of the very state. 2. The meaning of crisis management Crisis management is to prevent crises, cope with the crisis situation that may arise businesses to mitigate the damage the crisis as soon as possible to recover from the crisis and that its information gathering and analysis, policy-making and prevention, program formulation and implementation of responsibilities, crisis to resolve processing, adjustment of lessons learned and business management processes. Third, enterprises causes of the crisi