Enterprise to develop a perfect seven-step strategy for marketing programs.docVIP

 PAGE \* MERGEFORMAT 6 Enterprise to develop a perfect seven-step strategy for marketing programs To carry out promotional activities, with the target market in order to communicate effectively, companies must choose to publish information through various channels and should also target the enterprise market positioning, develop an effective sales promotion. Clearly, the promotional activity is an integrated activities, and therefore enterprises must establish the overall marketing programs, in order to effectively achieve the desired marketing objectives. In the implementation of specific marketing plan, the enterprise must follow the following seven steps to develop the overall marketing programs: First, determine the target market The so-called identifying the target market, in fact, is to identify the product or service aimed at consumers. The potential market, what people need your product, who in the course of using your product to benefit, then these people is your target market is located. Just stick with potential customers, in order to take the most effective marketing tool to communicate with their marketing and communication in the communication process is best suited to their marketing information. For example: the world’s largest brand ‘McDonald’s’, when they start at the beginning made clear goal ‘to attract domestic customers, from the child to start’. Family customers this group is the individual consumer’s several times to attract families to customers than to let young people bathing in the restaurant even more benefits. The family of customers to patronize, thanks to the family of those kids. In order to secure these small customers, ‘McDonald’s’ gift with some small gifts, attendants also required particularly for small customers a warm and considerate. This move is very effective, It is not difficult to understand now ‘McDonald’s’ right ‘61’ enthusiasm in such a festival. Second, determine the marketing objectives In general, you wan