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Enterprises mostly by the Cheng Si!
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Enterprises mostly by the Cheng Si!
Day to Hangzhou for a cosmetics company to do training in recess, when chatting with a student, the person inadvertently told me, xx enterprise ineffective, and on television and the terminal has more than 500 million invested into the alcoholic products, non - Shen defeated seriously disproportionate input and output for the xx group, I know, it was originally engaged in food additive production, annual production value has Jige Yi, last year, they want to enter new industries, its marketing vice president went to the Blue Colombian Tomohiro international marketing consultants for advice, At that time I have expressed different views on their current organizational structure, Trader experience and market-sensitive areas such as the shortcomings and deficiencies raised sharply its own point of view, hoping that they will be able to do stronger Large main business based on the industry to reconsider the relevance of Cut, when the vice president who was very sincere, but also carefully and made some notes, before he said he was very grateful, and said to go back after careful consideration.
But in fact, they later developed a series of health as raw materials in order to velvet wine, is said to recruit everywhere, yet run-in a good battle hastily, in advertising, high cost of inputs, with predictable results.
According to a statistics show that: 80% of SMEs in business 5 years after the collapse of reason, an important factor is that they are not able to focus on the main core business. If these enterprises can fully focus on their core business, effort to improve their core competitiveness, the use of professional advantage to obtain economies of scale, I believe that this survey data will be overwritten.
Once upon a time, many companies have been caught in such a misunderstanding: diversification can effectively avoid market risks. But the shift from extensive expertise in the market increasingly fi
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