Expert Promotion- Silent heart to win customers.docVIP

 PAGE \* MERGEFORMAT 12 Expert Promotion: Silent heart to win customers The rise and development of knowledge-based economy, in the substantial increase in scientific and technological content of products while also changing the concept of consumer spending and consumption patterns, and the traditional sales promotion business challenges. 1, the traditional challenge of marketing the event, the expert promotional Lu Zheng-Rong At present, the main force of market consumption is born in the 20th century, 60 years later, grew up in the computer age and physical age of a new generation of sufficient wealth to consumers, mostly well-educated, access to a large number of outside information, independent and strong, advocate science, I believe that authority, like the unconventional. Their consumption concepts and consumption patterns are related to the older generation are very different. Since the 20th century, 90 years, all kinds of information media to a high degree of development, and consumer choice has greatly increased. The television, for example, a China Central Television, there are a lot of channels, especially in remote control technology, consumers can push the button, regarding the adjustment of the channel, so that television advertising so far been ineffective. Combined with the ads many businesses are inaccurate or exaggerated the office, resulting in the community trust to reduce overall advertising, so advertising in reduced efficiency. The emergence of these phenomena led directly to consumers on the corporate advertising do not look, do not believe, nor memory, and even appeared with the publisher hopes will be the opposite result. Faced with these challenges, enterprises have their own promotional and marketing methods to reflect, and continue to explore new, more effective promotional tools to meet the customer’s material needs and psychological needs. So, set an authoritative, scientific, credible body of experts in marketing have come