Explore the old products vitality.docVIP

 PAGE \* MERGEFORMAT 6 Explore the ‘old’ products vitality In general, the products from the developed to enter the market to the final out of the market to go through four periods: generate period, growth, maturity, decline phase. Right products at different times, companies tend to adopt a different mode of operation. If the product has passed maturity, began to decline, and enterprises will bring a corresponding transfer of resources to other products. The classification of the product cycle, however, only be considered from a theoretical point of view, in actual operation, the boundaries of the four periods is not particularly obvious, time can not be accurately measured. This allows people to do the work in the actual operating decisions are likely to make mistakes. Some products on the surface, and the decline in the late period, the market did not sell well. So manufacturers turning their attention to new products. Do this kind of decision-making, and sometimes will be matter of great regret: the nose of the ‘old’ products still has huge market potential; development, development of new products may not be able to be successful. So how to identify those who are still living the ‘old’ products, making them a new life then? 1, there is a new, expanded use? America’s Statue of Liberty statue refurbished, on-site there are 200 tons of waste (old product), these wastes can not place incineration, can not be digging deep to clear shipments into the garbage dump, the fee is too large. A person who volunteered名叫斯塔克 assumed this task. He was sort out the materials used: scrap leather change cast commemorative coins, commemorative coins made of waste lead and aluminum, cement, organize into small fragments of stone, the dead wood mud packed in exquisite transparent box. Scrap has become the most meaningful souvenirs, worthless garbage suddenly worth a hundred times, people rush to buy. This example tells us: We have found new uses for old products, an equival