Explore Melatonin myth.docVIP

 PAGE \* MERGEFORMAT 6 Explore Melatonin ‘myth’ This article do not comment on ‘giant’, ‘Shi Yuzhu’ and so on right and wrong, I believe in ‘three-line, must be my teacher’, as a single variety of health care products, Melatonin in a very short period of time the prompt start of the market, in the two -3 years has created more than a dozen billion in sales a miracle, we must not it comes down to health care products in the history of the accident, let us put aside Melatonin multi-faceted people’s comments aside Melatonin in the failure of marketing (for example: brand knowledge of degree and reputation of a serious dislocation), from which to explore some of our good things. 1. Clever concept ‘substitution’ Melatonin the main ingredient in medicine known as melatonin, a transliteration of Melatonin, translation of melatonin, also called the pineal gland hormone, is the human brain that the pineal gland secretion of a hormone regulating human sleep cycle . Melatonin’s ‘magic’ effects are also mainly it is working. However, Melatonin in the promotion process, evaded the ‘melatonin’, but used a more intuitive, more loud, easy to remember, which will help spread the name of ‘Melatonin’, set ‘Melatonin’ goods to the concept of . Such demands can be described as unique, Melatonin a sense of mystery, science and technology suddenly jumped out, apart from all other types of health products. People were only aware of ‘Melatonin’ I wonder if there ‘melatonin’, has attracted people’s curiosity. This point, with the Pocket PC (PDA) industry representatives ‘GUIDEC’ The concept of strategy similar to effect. Yes, in people’s right ‘PDA’ in the end what is still vague, the concept of GUIDEC first played a trump card: ‘pagers, mobile phones, GUIDEC one and no less’, this ‘preconceptions, the industry takes all’ in strategy, for other brands of PDA is no different from a fatal blow. Extent that the terminal point of sale to consumers, there is often asked ‘Is there a GUIDEC