Explore the development of new trends in marketing.docVIP

 PAGE \* MERGEFORMAT 5 Explore the development of new trends in marketing Abstract: This paper describes the international marketing of three new trends: turbo marketing, custom marketing and sales benefits. The increasing degree of commercialization of today’s world, more and more intense competition between companies, marketing has become the company’s operation and management of an important part of more and more attention to the company manager, marketing battle is intensifying. A variety of marketing methods, such as green marketing, brand marketing, targeted marketing, cultural marketing, relationship marketing, marketing, integrated marketing, etc., and the constant updates. This paper describes the rise in recent years, new international, constitute the future of marketing trends in three kinds of marketing: turbo marketing, custom marketing and sales benefits, could provide some internal reference and inspiration. 1, turbine Marketing: The rapid response as a competitive tool Turbo Marketing refers to the entire company as incessantly as the turbine operation, the company will focus on how to more quickly provide consumers with products or services that would lead to a quick victory marketing. Marketing also known as turbo-speed marketing. Implementation of the turbo-marketing companies, mainly in four areas on the compression time and improve efficiency: innovation, production, logistics and retail. 1, Innovation In a highly competitive, increasingly shorter product life cycle, today’s rate of innovation of new products, once slow, it could lead to failure of product development. In the U.S., McKinsey showed that if the new product within the budgetary provision is developed, but later than the planned time of 6 months to sell, then began five years, profits will be reduced by approximately 33%; and if the products in the within the planned time to market in time, even beyond the budget 50%, profits are almost not. The traditional product deve