Explore the direction of change in consumer demand and brand development direction.docVIP

 PAGE \* MERGEFORMAT 6 Explore the direction of change in consumer demand and brand development direction This is a change of times, it is ‘the only constant is change’ era. Only this day and age only ‘change’ do? No, change the characteristics of each era have one! Times are changing, people are changing, changing social attitudes, changing market conditions, the same, consumer demand is also changing, in these changes, companies how to grasp the changes in the direction of consumer demand, so as to formulate more in line with consumer demand production plan? How to guide consumers to the value orientation, thus making product development and brand promotion plan? Is there a simple way to way to allow enterprises to easily respond to changes in demand for consumer spending? After reading the contents of the following, I believe you will be able to find the answers to several questions for the above. A clearly a problem, to seize a key 1, clearly a problem The changes in consumer demand, there are two main reasons, one is the mainstream consumer groups, changes in the composition caused by changes in the general direction of consumer demand, a consumer group of the same ideas of the changes in consumer demand caused by the change, but the interaction of these two changes in the relative independent, where we need these two causes changes are collectively referred to as the direction of changes in consumer demand, because of its direction of change is not limited to specific consumer groups. 2, to seize a key Haier CEO Zhang once said: ‘do the brand, the key is to know what the minds of consumers want. Consumer demand, first quality; to the last century, 90 years, highlights the service; into the 21st century, the need is affordable. Haier’s work requirement is ‘Toyota’ style, to try to make our products to adapt to a variety of consumer demand. ‘ Grasp the needs of the consumers, it embarked on the way to ‘Roman’ road, the road to Rome as far away as t