Farewell corporate imperialism!.docVIP

 PAGE \* MERGEFORMAT 5 Farewell corporate imperialism! 20 years ago, when the influx of Western companies competing in emerging markets, they all have a narrow and arrogant mentality. They will countries like China and India, just as a market expansion goals, thinking that everywhere where the desire for modern goods and services are all potential consumers. We call this view as ‘corporate imperialism’ (corporate imperialism), it is this mentality led to multi-national corporations in developing countries, to make the wrong row operations, marketing and distribution of decision-making. In the first wave of flood wave of emerging markets, multinational companies take it for granted as the vast number of developing countries to sell their old products, new markets, thus looking forward to a lucrative picture - not only can greatly enhance the sales of existing products, but also from the decline of the technology has become to squeeze more profits. These companies are positioning their products and advertising in a small number of relatively affluent customers to buy - because they were closest to the typical Western consumers. In this way, these companies missed out on the middle and lower socio-economic pyramid, the people to promote their products, open up the market opportunity. While many people today still under discussion, General Motors, McDonald’s will be multinationals such as how to change people’s lives in emerging markets, but for the West in terms of the company’s top executives, in turn, is considered wise. To succeed in emerging markets means that companies have committed to innovation and reorganization of resources, and its scale will inevitably affect multinational corporations from their own place within a major change. Over the past 20 years, we have the development of China and India conducted in-depth research, but also in India and other emerging market operations carried out extensive cooperation with multinational companies. We beli