Fast moving consumer goods marketing the core of a simple word - Terminal Distribution Rate.docVIP

 PAGE \* MERGEFORMAT 10 Fast moving consumer goods marketing the core of a simple word - Terminal Distribution Rate In a Summit Forum on China marketing, Coca-Cola’s sales manager for the domestic fast moving consumer goods companies raised a meaningful topic, that is, the rate of end-Distribution! Many business-to-market for Coca-Cola Company outstanding performance and excellent branding envy, have to learn sales manager, the sales manager, said, in fact, for the Coca-Cola, we are the most important cornerstone of marketing strategy is to attach great importance to the market terminal Distribution rates, by continuously improving market Distribution rate of formation and the consumer market interaction, both for the convenience of consumers to buy, but also to pass through a high rate of mature brands Distribution of information and systems brand value. ‘According to my understanding of the Chinese market, end-Distribution rates and the brand’s sales performance in the market a positive correlation, any Distribution rate is relatively high enterprise, its market sales are also relatively large. Also, I have a relatively specific data illustrate the problem. Transnational companies, like Coca-Cola, Pepsi, Procter amp;amp; Gamble in China, Unilever, including the Master, unified market in mainland China, such as relatively good performance in fast moving consumer goods companies, terminal Distribution basically a rate of 85 % more than 90% especially in urban markets, multinational corporations Terminal Distribution rate higher; relatively good performance in the domestic fast moving consumer goods companies, such as Wahaha, farmers and other enterprises spring, end-Distribution rate is normally 70% or more, and that good local fast moving consumer goods companies Distribution rate of the terminal market in rural areas than urban markets, especially the Wahaha business, not only the high rate of end-Distribution, and the market reaction is fast. By contrast,