Fickle 85 degrees C.docVIP

 PAGE \* MERGEFORMAT 4 Fickle 85 degrees C In Taiwan bigger 85 degrees C, the founder of Taiwan, Wu Cheng-school started, opened tea house is one of the initiator of the Taiwan bubble tea considerable Cheats experience of the the chain proposed core competitiveness and objectives of product development. When he saw positioning upscale coffee shop “Starbucks” when more and more popular in Taiwan, he suddenly thought to Starbucks for a target, the idea of #8203;#8203;the establishment of a low-end coffee chain, he so positioned 85 degrees C: 1. Differentiated consumption Starbucks high consumption in Taiwan, more than 100 Taiwan dollars a cup of coffee, and 85 degrees C flagship coffee is NT $ 20 to 40. 2. Starbucks is a shop and consumption, and 85 degrees C in Taiwan, only a limited number of seats, the consumer can take away, can also be in his hand enjoy. 3. Starbucks location is upscale community or commercial districts, and 85 degrees C in the corners relatively remote address or bad rental area is not large. In this way, 85 degrees C as Xinghuoliaoyuan currently has more than Starbucks become the the stores largest coffee chain in Taiwan. The Shanghai xuanfu, inland thrift But came to the mainland, and 85 ° C in Shanghai changed the nook and corner of the “scrubby” style site in Taiwan, Huaihai Road, the top shopping district, first established luxury model shop have declared themselves to your visit, and assumed a wealth Luxury family’s appearance. Meanwhile, Taiwan’s main coffee product strategy and resolutely reject favorite of young white-collar workers and middle-aged women, small and exquisite pastries and soft drinks mainly pushed, cater to the mainstream “Shanghai” crowd “old karaoke” (referring to classical, classic heart recognized and sought after, changing styles and a 24-hour business 85 degrees C the rage in eastern China. 85 degrees C trend around the outside of Shanghai, in addition to the to meet Petty characteristics