Field marketing of liquor Night.docVIP

 PAGE \* MERGEFORMAT 12 Field marketing of liquor Night As night fell, lights blurred. Guys and Dolls were also out of their own home, have gathered in bars,迪吧 , dance halls, nightclubs and other places to seek a different type of ‘feel’. Head shaking and swaying in the dance, the wine, this stimulates ‘unbridled’ unique material, ushered in the consumer market in the evening to a climax. The night market, many wine makers also a natural hang-yin’s ‘golden’ settings. Carefully observe the night market wine sale, wine, beer, wine, etc. firmly in control of the consumer’s mouth, while the white wine seemed to health and the Ju-phase field is out of tune and night, in night games hard to find Ying Zong. But this is a challenge to traditional times, it was a miracle can happen in any era. There was ‘extreme’ marketing people say, as long as someone’s place, you can sell out any goods. In fact, we believe this is the ‘market in a gray area, where money is buried’ remarks have similar to essence. So, our spirits, how to tap into the money market it night? Understand the characteristics of night games To want to do wine night show marketing, you must have a complete understanding of night games. The so-called night market, refers to the bar, disco, KTV, dance halls, nightclubs and other leisure and longer operating hours of the night entertainment establishments, it is an important channel of marketing wine. Night market and general consumer sites, it did have the following peculiarities: A night market channels, the particularity of expression in: Night market operators in general relations and social background is complex, night sites increase the rate of sale of products is very high, some even as high as 400%. Second, the business hours of the night games are particularly late, terminal management and control more difficult. Third, the products into the night market into the store very expensive going into the store harsh conditions. 4 is a night market consu