Fen dealer conference Full Record.docVIP

 PAGE \* MERGEFORMAT 11 Fen dealer conference Full Record [Afternoon Session] First, the [old white fen-level briefings New listing] [Jiadeng old white fen launch reason] Fen has always been a more complete product line, waist product is also very powerful in the past, fen company’s product range 100-300 yuan stable share of contribution to one-third of annual sales revenue. Fen Group has been thinking about ways to deal with a more comprehensive and effective answers - Jiadeng old white fen! Class A is the old white Fen Fen waist future strategic products industry situation is Fen well-prepared to face a mid-priced products. Old white Fen-level brand story: history and Panama relevant 98 years ago, in 1915, or the Republic of China, the old white Fen Yang was the age old shopkeeper old man carrying old white fen across the ocean, which lasted one and a half months, arrived in the United States. San Francisco, participated in unprecedented Panama Pacific International Exposition, the only Chinese liquor in one fell swoop won the highest award - Class A gold medallion. 2014, the 100th anniversary of the time when the Panama Pacific International Exposition, Fen Group at this time node 99 anniversary of the launch of the old white-level Fen, Fen not only further strengthen the market position of the waist of products, it is the only memorial Fen won the highest award in Panama The purpose product carrier. [Jiadeng old white Fen marketing strategies] ① product market performance initially identified in the 150-200 yuan price range. ② core markets outside the province dotted with layout-driven, so that the old white-level fen to become the country’s major carriers fen. Old white fen-level promotional purposes not listed within Shanxi has two aspects: a. Shanxi Fen brand on the market have a higher awareness, low marketing costs, channel costs are low, if both inside and outside the province to promote it, will lead to price imbalances, thus