Feng brand to learn to do.docVIP

 PAGE \* MERGEFORMAT 7 Feng brand to learn to do Look at the following few figures: 16 years of making 14 films, From “lt;Party Bgt;gt; 33 million yuan,” lt;cell phonegt;gt; 54 million yuan, “lt;is not to interferegt;gt; 3.6 billion to this year’s 7 May release lt;lt;Tangshan earthquakegt;gt; more than 6 million, will be produced as a fine Feng, Feng brand to become an evergreen tree and box office money maker. and this earthquake is his effort to make, from the release public opinion before the manufacturing, media campaigns, can be said to have reached a peak. south slightly leader Zu-Ke said: “Feng Xiaogang’s” The words have a powerful appeal, “Feng” is the brand, we would like to learn to do the brand Feng Xiaogang. The individuality of brand communication Sister Lotus, because of its exaggerated S-shape red, lady gaga the fire did not take the unusual way in its alternative route, the unique personality and style of publicity to let the fans in many of the artists in the identification and recognition, Feng shouted last year: at the box office goal is 5 million, this first in the world of rhetoric who alerted the media, when the Founding of the Republic has exceeded four million, more like a raving beyond next year. not so much 5 billion is a box-office numbers, not as Feng said that it is a promotional concept. This year’s August 18 in the micro-Bo Feng wrote, has a total of 25 days from the release, the box office has exceeded 6 billion. It is this publicity stunt created the personality, causing bombardment of the media industry and the people questioned, the film released the year before to tempt the appetite of the audience, five million is not nonsense. This can give the majority of enterprises fall reminder: how to distinguish this product homogeneity and other brands of this product, gave the answer: personalization. Individuality brands need to seize the target population of consumer psychology, causes end-user interest groups to create wor