FAW-Volkswagen dilemma.docVIP

 PAGE \* MERGEFORMAT 5 FAW-Volkswagen dilemma FAW-Volkswagen is not better than the recent days, can be considered the fault of MAGOTAN. MAGOTAN as FAW-Volkswagen B-Class flagship models, judging from the first half and did not become the FAW-Volkswagen’s representative did not like the Passat’s on the Shanghai Volkswagen, Guangzhou Honda Accord’s in, the Camry Yu Guang-Feng as successful. ‘7 In the ‘21 Century Business Herald reported on No. 2 revealed a 1-June, MAGOTAN sold only 5,000 units monthly, while the original plan was 8000-10000 Taiwan. Led to MAGOTAN important reason for the current problem is a multinational consulting firm MAGOTAN market prospects for research reports, research results show that the owners of more MAGOTAN will like manual and the actual situation is that China’s mid-size car users more like the automatic transmission . Eventually led to the initial listing MAGOTAN automatic transmission out of stock and manual a large number of unmarketable products. A lesson for the pains have not yet lifted in mid-June, FAW-Volkswagen commissioned a well-known consulting firm to investigate the condition of the dealer profits, results showed that there are at least 2,000 yuan dealer margins. But according to dealers the general argument relying solely on dealers, has been unprofitable. Finally there are people inside, said FAW-Volkswagen, FAW Volkswagen a lack of real close to the market, reflect the true market information, decision-making. Wake up late is better than no still did not wake up well. But the problem with out why so many well-known consulting companies are not the true market information? Dealers or research are telling the truth then why not? Or is this research process itself a problem? As early as 1930, Mao Tse-tung in the ‘Oppose Book Worship’ a paper proposed to solve a similar problem, a simple analysis, FAW-Volkswagen in the market, the collection of information above, committed the following errors: 1, superstition,