Fashion spread local sports brand of the War.docVIP

 PAGE \* MERGEFORMAT 7 Fashion spread local sports brand of the War Into the market place as long as transactions are generally talking about the “fashion”, is a high-profile sports shoes and apparel, just during the “fashion movement” Volume I local sports shoes, sports shoes and apparel in a product development and brand management in the hot phenomenon catalyst shoes subject to the original focus on professional sports system, slowly turn the tide of fashion sport styles, but also to find a local sports shoes and apparel brand positioning and product line direction, but exacerbates sports brand between “assimilation competition” tragedy. Phenomenon 1 local sports brand reluctant to invest in the product raw materials, and in ensuring the quality of raw materials on the “assimilation” abnormal bulge, New fabrics and new technology spread very quickly and very high penetration rate among enterprises to share in the range of fabrics and great workmanship, leading brand products have emerged between the assimilation of new round of products, so companies in the fabric and process core technology, enterprises lack the core competitiveness of their own products, which is a common phenomenon in sports shoes and apparel brand. Even the size of the enterprise or three one thousand end brand stores are also true, especially at the local sports brand fabric, accessories purchases are concentrated in the same area of #8203;#8203;procurement, procurement of fabrics is almost the same, nothing different is the strong liquidity and the large-scale enterprise procurement of fabrics and will be more affordable compared to the fabric. This is only the price difference, of course, does not affect the piece of clothing or fabric using a pair of shoes in the assimilation. In addition, simply to “Products Laboratory,” in terms of their own with its own operations and has a certain amount of “product laboratory,” the company, they can occupy a place in the second-tier marke