Falling in love with the distributors.docVIP

 PAGE \* MERGEFORMAT 18 Falling in love with the distributors The relationship between companies and distributors, like a field of love never curtain call. Only, in which each side of the bother to bring some fickle nature, are to strengthen the internal quality, external image and other cosmetic practitioners to strive to attract enough charm Liang, Jun enough is enough money and enough loyalty as well as Zhu Er. The vast numbers of small and medium enterprises, is the one not easy to do. Because of insufficient financial strength of SMEs have not done enough to cope with market support, brand value, corresponding to weak sales of pulling power for lack of resources on a short-board control of the corresponding own love of the weak position. The majority of SMEs to discuss how to distribute a good love it? How to reduce or even avoid the lovers, helping them with the negative ease? Next, let us experience the brand from the JH draw experience and lessons on how to counter the push of a field on a good relationship with the polyhedrin love. JH Brand experience JH Brand is a small food area of weak brand, in order to fast-food chicken wings, chicken legs, chicken feet and cow Ligament product sales represented less than 12 million yuan. Accumulated in the home market, after a certain amount of seed funding, JH brands decided to make their own unique flavor, strong local characteristics, product trends in the wider market outside the province. First of all must fight Heights is to Chengdu, Sichuan Province as the center of the market, so investment has been put on the agenda. Chengdu, with the number of businesses several rounds of negotiations, not because the other side blames him for not very high margin products, the brand is too weak, the market support to small, that is, his failure to suspect each other’s expecting too much from the overall market, the Sichuan Distributor determined. The dilemma faced by businesses snobbish, JH brands thought CEOs have