Fall defeat the sun rose iced tea.docVIP

 PAGE \* MERGEFORMAT 12 Fall defeat the sun rose iced tea Iced tea, the sun rose, the sun rice crust, Qin pool wine, spring is ham, O, Lee glucose drinks, and other familiar brands Hebi Tianyuan parabolic even life and death is so similar, one of them must have a common DNA. Alarm bells ringing, local benchmarking Enterprises should learn to avoid making the same mistakes. Beginning in 1993, to have healthy 30 million yuan for the county supply and marketing cooperatives started the sun rose, made 1998 a sales of 30 billion beverage giant. However, since 2001, the rapid ascension up the sun, people can not Imagine sliding into the “twilight” of the track, second half of 2002, the sun rose stop working. fame once the “sun rose” to become a “blue memory.” Differentiation execution Drink in the history of China, “the sun rises” is an indispensable one. Hebei sun rose, the predecessor to Jizhou supply and marketing cooperatives, the 20th century, early 90s, the sun rose decided to traditional Chinese drink “tea” on an issue, launched the first “iced tea” concept In 1995, the sun rose iced tea sales reached 50 million yuan, in 1996, this number suddenly rose to five million in 1998, the sun rose in the sales peak of 3.0 billion market. In 1999, the sun rose OK “iced tea” product-specific name for the sun rose, and the SAIC up, hoping the concept will create their own barriers to trade mark as a form of “exclusive monopoly.” The power of the concept of differentiation is endless. The sun rose in the success of the people because it chose a familiar entry point to market needs and created a new “iced tea” category. The sun rose the huge success led to many competitive rivals follow suit. In Master Kong, unity, Coca-Cola, Wahaha group of “ice tea”, “ice tea” in the besieged, the “iced tea” will soon be the exclusive business rivals to imitate attacks. In pure water, juice drinks, carbonated drinks, milk drinks, tea drinks, and many other beverage category, t