Face to face strategy- Commercial negotiation skills.docVIP

 PAGE \* MERGEFORMAT 13 Face to face strategy: Commercial negotiation skills Who engaged in commercial trade or business cooperation parties to commercial negotiations should not be unfamiliar. Because of commercial trade and business cooperation mostly through various forms of negotiations achieved. As marketing people, and different objects of everyday communication, consultation and coordination, in essence, is the different forms of commercial negotiations. Although business negotiations, time, place, content, level, size, form, target different, but many of them have in common: First, two or more parties through negotiations to strengthen communication, deepen understanding. In resolving conflicts and differences to reach a consensus on the basis, in order to achieve the purpose of trade or cooperation. Second, the cut and thrust of this communication, and strive to achieve in the transaction and cooperation to maximize their own interests. Third, negotiations, design and implementation of a number of strategies, are conducted face to face situations. Even if the negotiations to draw up a number of the necessary principles, the negotiations should also varies according to the situation. So, again face to face business negotiations known as tactics. To this end, in order to grasp the initiative in commercial negotiations. We must study the application of the necessary negotiating skills. As the commercial negotiations with flexible features, it is impossible to have a rigid formula, but there are some common basic skills. If applied with flexibility, may be involved in business negotiations help. 1, commercial negotiations should strive to create a harmonious atmosphere exchange. Any commercial negotiations, both sides want to exchange through communication to achieve their own side of intention. Therefore, there is a relationship between the unity of opposites. Therefore, often need a relaxed and peaceful, pleasant atmosphere of the talks. Because people