Facing super- grain mill in the power.docVIP

 PAGE \* MERGEFORMAT 5 Facing super: grain mill in the power Recently, the food to Shenzhen, Hong Ya done lt;lt;business sales channels of communication and negotiation overgt;gt; course, suddenly found the negotiations in the interpretation of the “strength and power” this topic has the appropriate case. Strength has a decisive impact on the negotiations, we are all agreed this view. But what you will find in-depth analysis, we use the “strength” of the word to explain the negotiations double (in fact, balance of power between parties is not enough precise. Such as the water volume on the Wahaha is the boss, the strength can not be described as not strong, but the supermarkets are not actually less water Wahaha had not, I still like Master Kong, Robust, Nestle and other N species of choice. so we can understand that negotiations double (balance of power is multi-party “who can not live who is more” issue. Negotiations have a specialized vocabulary that is “power” can be defined as: one master the other the amount of scarce resources. Popular speak is “who is who is more attractive,” “Who can not live who is more” issue. Hong Ya Food’s the “grain mill” brand development time is actually only three or four years, is also less than triple the size of the one billion, but super operation, she built many of his “power”, makes negotiations with the supermarket has a good position, is worth a lot of small and medium enterprises by learning to sign. For example: 1, the market is uniquely positioned to attract business attention. Grain mill located in the “health” to “leisure + health” segments of the market is unique. As snack foods like cookies, potato chips is difficult to think of health, the same, melatonin is also difficult to make people think of “leisure” . Grain mill and the wide application of the crowd, not like the “paste” points as the market is too small, this market to have the space. Such a market space, positioning unique commodity is al