Facing the triple challenges foreign companies face in China flat-panel market inflection point.docVIP

 PAGE \* MERGEFORMAT 11 Facing the triple challenges foreign companies face in China flat-panel market inflection point How technological advantage into a market-leading advantage? How to adhere to the market launch policy coherence? How to promote high-end strategy for large-scale effects? These problems are a test of foreign brands in China’s flat-panel market development and trend of Huge business opportunities the Chinese market for many multinational consumer electronics giant is concerned, in the end mean? Attack, or wait, has not the problem. How to do deep, be thorough, to achieve business goals and market share of the foreign interest is the maximization of the fundamental. In recent years, China’s color TV market, Europe and the United States, Japan and South Korea and other consumer electronics giant shadow re-emerging as an important force in the industry. With Samsung, LG, Sony, Sharp, Panasonic, Toshiba, Hitachi, Philips, represented by foreign-funded enterprises, by improving the industrial chain, trends, products and innovative technical capabilities, promote China’s color TV industry, the escalation and innovation. However, the face of China’s enterprises in the market, launched a strong challenge to foreign technology and products at the leading edge into a competitive advantage in the Chinese market has become the biggest bottleneck constraining their development. Meanwhile, the foreign policy-making headquarters in how to assess the future direction of China’s market and development of space has also become a foreign brand in China decided to flat-panel market’s ability to intensive cultivation of the hidden factors. Sony LCD urgently need a new global strategy involved Breakout Over the past two years in the Chinese market to take ‘hold high the high beat’ radical strategy is very different, Sony flat-panel market in China this year’s performance a little bit low-key. And this low-key atmosphere is rapidly conduction-to-end sales mark