Facing- Jinmailang deviation of the!.docVIP

 PAGE \* MERGEFORMAT 9 Facing: Jinmailang deviation of the! Recently, new Jinmailang instant noodles - face, and its advertising that “impact”! TV media, outdoor advertising began large-scale bombing: the impact of face! Advertising appeals exaggerated phrase, “face, very Shunliu” more Jiaoren “Astonishing!” (As shown After seeing the ad, I am shocked and speechless. The Ray of expression, and amazingly, even a kind of “terrorist” feeling. Screen, a stylish woman in one hand and carrying his face, one hand chopsticks, not to the mouth and face, the exaggerated expressions and movements to begin: Duqi lips, eyes Dengqi, surprise-like scream, the hair burst from, like the hedgehog general ... ... Jinmailang through this screen to show the straight face, I look and do some hard to understand, because this woman’s face to face with the performance of not eating as “very Shunliu”, but rather eat very spicy noodles “very hot a. “frankly say so, and I also play the face Jinmailang loyal consumers, but saw the ads do not even play the face to face do not dare to eat, because the old have a feeling - in the moment of her hair straight burst from. eat a bowl of noodles can be rapidly changing hairstyles, which Probe of it! The ads themselves do not need too much comment, the author of this on the “face” a few remarks. Lack of effective communication of key information As we all know, a new business Jinmailang based on the market. Then, by category innovation Jinmailang to “play face” prompt independence ao lakes, upgrade products and brands to achieve success from the rural to urban, to achieve a qualitative leap. in particular to employ the image of the famous Hong Kong actor Dicky Cheung as endorsement of television advertising, the way to humorous, clever interpretation of the elastic surface Jinmailang vividly conveyed to consumers Jinmailang bars Road playing surface, good food and other selling points, effectively stimulate the purchase desire of cons