Fact-finding Jinan Qingdao Beer sales promotions.docVIP

 PAGE \* MERGEFORMAT 13 Fact-finding Jinan Qingdao Beer sales promotions Shandong since ancient times, booze, Shandong Province, consumption of beer a year to account for 12% of the country in the whole country has a pivotal position. Jinan is the province’s political, economic and cultural center of radiation on the surrounding has a strong role. So, the beer industry had said, if one is not without reason: too Jinan, Shandong bidder, bidders must Shandong world. However, this market has been firmly in control of the Baotu Spring Beer, occupy more than 80% of the urban area of Jinan share of annual sales volume of 220,000 tons by the radiation surrounding areas in Jinan and Tianjin, Hebei and neighboring provinces and cities. Tsingtao beer has long been a unifying Lu ambition, in the geographical layout, Shandong Qingdao Beer Group has been formed in the pincer attack from both sides of Ji-beer trend, while Yanjing into Tsingtao, Shandong upset the strategic plan, Shandong scale than large, good efficiency of the three holes, anonymous, Laizhou have successively put into the biggest rival Tsingtao embrace Yanjing, Tsingtao Beer eat only roughness, Heze, and several other small breweries, beer is the only remaining economic a few large-scale beer producers Lu, one of its strategic position all the more important, once the economic beer into the arms of someone else, which means Tsingtao beer will lose the most of Jiang Shan Lu. Especially if the economy Yanjing Beer has been winning, and then as a basis for the composition of Yenching Shandong branch, it is more tantamount to the entrance in the placement of Tsingtao a big nail. So, Tsingtao had to speed up the attack in Jinan. In 1997, Tsingtao Beer on the ‘Baotu Spring Beer’ launched the first ‘war’. Qingdao Beer was launched a low-cost ‘Qingdao mass’, a bottle of beer Baotu Spring Beer cheaper than a dime or so, the intention of dominating the market through a price advantage, but the ‘war’ lasted only on