Facing the integration of online retail.docVIP

 PAGE \* MERGEFORMAT 8 Facing the integration of online retail At present, China’s online retailing is still in its start-up and exploratory phase, at the macro e-commerce environment, business size, business model, credit, distribution system, quality of service and so on, and there is significant difference between the United States and other developed countries. U.S. e-commerce with its strong economic prosperity and well-developed business management based on its 90 years since the 20th century, the rapid development of information technology industry as the background. From this point of view, we and the United States and other developed countries in e-commerce is not the same starting line. Currently, many companies have established e-commerce sites, e-commerce concept of the prevalence of e-commerce does not mean that China harvests the time has come. According to the current development pattern can be expected over the past couple of years of domestic e-commerce site will further widen the gap between, there website has a comparative advantage, monopoly, and many Web sites will adjust the strength of no use, closure or mergers and acquisitions, on-line retailers face adjustment and a breakthrough period. The reason why e-commerce once widely popular, is due to people’s prospects for the future development of e-commerce is widely expected to sound. According to this forecast, a more mature e-commerce sites such as online retailers, compared with traditional retailers should have the following obvious advantages: 1. As with the manufacturer or supplier to establish a direct Internet connection commodity costs and prices has obvious advantages; 2. As a direct interaction with customers to establish contact online, online retailers can create more personalized and diverse way of selling and convenient customer service; 3. With the adoption of an electronic database to manage and store product information, online number of commodities on the she