Facing the tide, wine distributors whether left out Look at this 3-00.docVIP

 PAGE \* MERGEFORMAT 11 Facing the tide, wine distributors whether left out Look at this 3:00 Depth adjustment substance of wine industry is a redistribution of interests. This process is bound between various brands in the industry occurred between the industrial value chain and cross with. Wine distributors wine industry value chain as an important part in this adjustment is bound to be affected. However, adjusting for the wine industry, dealers both an opportunity and a challenge: Opportunities mainly reflected in: 1, dealers will have a greater range of options. Whether it is a regional wine brand drinks manufacturers or manufacturers face the tide of the industry to adjust and expand the radius of investment options become easily, dealers have access to the big brands throw the olive branch. On the other hand, wine and beverages, snack foods and other channels high degree of coincidence, drinks wine distributors by non-locking for what potential auto manufacturers also makes sense, cross-industry cooperation to further expand the range of options wine distributors. 2, the dealers will have a more powerful voice. As the industry overall oversupply, the value of channel resources is raised, which is part of the resources more easily grasp the dealer, the dealer channel resources by virtue of the control of the right to speak in the whole industry chain of amplification. Industry, forcing companies to adjust changing business ideas, help strengthen industrial ecology to meet consumer demand as the core, and in this process of change, the dealer more ‘ground gas’, easier and ultimately more and more products to meet the market Dealer participation in decision-making. 3, the dealers will have a more flexible operational autonomy. Traditional business mainly to manufacturers, manufacturers introduced a standardized policy, dealers in strict accordance with policy. This kind of market operation to ignore the existence of different regional mark