Facilitate the planning of the case of rice noodle brand.docVIP

 PAGE \* MERGEFORMAT 15 Facilitate the planning of the case of rice noodle brand Case: Hing-wai is a convenient noodle manufacturers, products, brands and companies with the same name, called the Qing Wei Mi lines, products on the market, sales flat, how to make their products stand out from a number of noodle do? Enterprises to find a marketing expert, here are marketing experts, brand planning process, ‘new wave’ has conducted some tracking. Step One: Location May 8, 2004, Hing Wai Company and marketing experts signed a cooperation agreement, the experts start of the operation. May 9, marketing experts, went to the Guangzhou; 12, went to the Chengdu; 15, went to Ningbo. During a survey of experts not only with local companies ‘conspiracy’ on the market research co-operation, but also personally went to the supermarket on the ground looked at some, recording customer purchases of rice noodle. May 20, the expert data collection is completed, begin the analysis. May 22, experts have concluded: 1, Guangdong, Fujian, Zhejiang and the city notes that: convenient noodle in line with the southern region due to the consumption habits, while there are non-fried, non-lit feature, are taking on increasingly strong trend was influenced by consumers of all ages; 2, more and more enterprises driven by the greater interest to enter the market, driving demand for development; 3, convenient noodle business, basically follow the pattern of instant noodle. Understanding of the market, experts began to noodle consumer orientation. ‘Positioning the product is the most important part, many companies have an operational errors: trying for all of people, want to make everyone money. But this is certainly not possible in the market segmentation has done such an extent today, there can be a product that applies to all people. Therefore, brand positioning is, the more pure the more shocking the more simple the more penetrating power. ‘Expert tells his own observations. How to