FALSIFYING hazards and countermeasures.docVIP

 PAGE \* MERGEFORMAT 11 FALSIFYING hazards and countermeasures What is the brand name? Brand is selling better than others, both also stole other people selling expensive, while others sold off than the long-goods (or services) brand. China is the world rely on the last one from scratch to create brands place. A good product, coupled with a large number of good advertising, and marketing, coupled with a scientific mechanism, can the land of economic restructuring to create a brand. However, we have many excellent brand story, the satisfactory completion of product design, bold ads and thus, after the completion of market development and eventually put an end to the confusion in the market. This extensive type of sales channel management, the biggest danger is FALSIFYING neglect, laissez-faire, and flawless, leading to the collapse of the entire marketing system. In a popular saying is amp;quot;hard to start easy Shou-yeh,amp;quot; many companies know how to brand-name easy to protect brand-name hard truth, but the problem is that the face of FALSIFYING helpless. 1, What is FALSIFYING The so-called FALSIFYING is due to agents at all levels of distribution networks, branches, etc. by profit-driven, so that the distribution of the product cross-regional sales, causing prices of confusion, so that other vendors lost confidence in the product, consumers lose the brand trust in the marketing phenomenon. Many enterprises in opening up the market, confident of their own marketing system. Currently, domestic sales channels are mainly three modes, namely, distribution system, agent system and the branch system, these three sales model their own strengths, but also have their own channel management difficult. In addition to the management of access channels beyond its own governance, but also on quality, especially for the price of the management or control. ‘Warring States’, there are articles ‘Bianque see Caihuan public’, doctors Bian Que was four times the public f