FALSIFYING types and its prevention.docVIP

 PAGE \* MERGEFORMAT 9 FALSIFYING types and its prevention FALSIFYING, is fast consumer goods industry, the most headache. Because FALSIFYING originally greeted with at least be properly market decline; because FALSIFYING, leading to intensified conflicts between vendors, and even split; because FALSIFYING, many marketing From EMKT. staff, or promotion, or belittle, cut into FALSIFYING constantly tangled the ‘hot potato’. Therefore, to explore the types of FALSIFYING, as well as preventive measures, so that manufacturers, commercial operators harmony and win-win situation, it seems highly value and meaning. So, what is FALSIFYING it? I believe that the so-called FALSIFYING refers to the same manufacturer’s products, driven by different interests of the parties, the occurrence of cross-regional, cross-market, cross-channel link in the product flow disturbed behavior. FALSIFYING, what type it in the end there? 1, from the latitude on the sub-divided into levels and vertical FALSIFYING FALSIFYING. Level refers to the same level FALSIFYING channel providers (including resellers, distributors, wholesalers, etc. hereinafter) FALSIFYING between the vertical FALSIFYING refers to a variety of channels between the levels FALSIFYING behavior, such as dealers across the distributors directly to the terminals, distributors, etc. channeling goods dealers. The reason why the early years of Gree air-conditioning dealers set up a joint sales company, it is because the level of FALSIFYING deeply the pain that is FALSIFYING among distributors, causing the internal ‘self-killing’, but before taking one of this vendor of behavior. The faster a well-known distributor of consumer goods companies, the manufacturers have been supplied directly by the permissions, in order to get more manufacturers ‘popular’ to take off the rebate directly into the upstream supplier dealer subsidiary distribution Business this ‘committed’ moves, on the part of the vertical FALSIFYING. 2, from the