Fashion industry- Adult children squeeze.docVIP

 PAGE \* MERGEFORMAT 5 Fashion industry: Adult children squeeze Clothing sector has a strange phenomenon, I call it adult children squeeze means wear adult clothing brands have developed into the phenomenon of children’s wear market. International brands Adidas and Nike, the domestic Anta, Li Ning, 361 degrees, seven wolves , Bosideng, Cornell Group, to the pure group, Giordano and other children have entered the market. barabara as China’s best-selling children’s clothing is also a well-known Semir Group development. the phenomenon of adult children crowded to the Chinese children’s clothing industry that is a good thing, no competition, no development, with competition to re-integration of children’s clothing industry structure, re-allocation of resources, to appear leading brands, competitive brands, following the brand and other brands. the phenomenon of adult children crowded the main equipment and the children and adults relationship between the industries: First, the adult industry characteristics loaded 1, adult clothing market after years of market integration, the basic has formed a relatively stable pattern, the market basically is that several leading brands, competitive brands, following the brand and the bottom of the brand. Suits, casual wear, sportswear, down jackets and other brands in quite a number of listed companies, especially in the clothing business forum in Fujian in recent years have listed. 2, into the children’s clothing industry, adult clothing all have relatively strong financial strength, because of its mature adults with experience in fashion design and concept, do the same, can more easily find children’s clothing designers, children’s wear designers on the treatment than adult equipment. 3, mature adult channels installed. Fujian forum shop adult clothing enterprises will develop key indicators as the number of, often see their press release, the number of breakthroughs in China thousands of shop and so on. The adult c