Fashionable value pricing.docVIP

 PAGE \* MERGEFORMAT 6 Fashionable ‘value pricing’ From the 20th century, since the 90s, marketers addition of a new marketing terms: value (Value). Prior to this, marketers of cars from the ice cream into each one have imagined that the luxury goods business, a prominent and conspicuous, but at the beginning of a recession after the (mainly U.S.), they started to re-design, re-packaging, re-positioning and re-marketing products, thus underlining the ‘value’. Now, value pricing - emphasis on product quality, price features to give more value for less value - has global access to a wide range of use. Value pricing to the marketers who have multiple meanings. For some marketers, it means a price reduction; for others, it means a particular transaction, such as the price of the same products to provide more value; right there are some people, it refers to a new image - so that consumers believe they are receiving a good deal. However, in any case, value pricing has become a basic strategy to attract consumers. Marketing found that the changing economy (in particular, refers to the economic downturn), and demographic conditions have created a wily, bargain new customers groups, they are very concerned about what to buy and where to buy, and how to buy. In the past, to show off wealth and extravagance and waste is a kind of fashionable; But today, get a good deal is the fashion. In order to get consumers to believe that their value is greater than they are prepared to pay the costs, companies (from fast-food chain to the securities brokerage industry) have adjusted their marketing strategies: ● Mobil (Mobil) black Cafferty (Hefty) branch will be the price of garbage bags minus 20%, and the multi-pack or 20% of the plastic garbage bags. More than 20 years of marketing experience, the company also enhanced the black Cafferty garbage bags and made a strong level of a slogan - ‘Our strong is the value. ‘A Mobil manager, said: ‘90-era people are looking for is value