Fast consumer goods how to do a good job promotion-.docVIP

 PAGE \* MERGEFORMAT 20 Fast consumer goods how to do a good job promotion? Capture of consumer mental resources to products and consumer demand to form a seamless docking, which is fast moving consumer goods companies in the natural clotting intent is to ensure the rapid consumer goods companies into the future of the inevitable choice. Hearts and minds in order to achieve goals, faster consumer goods companies also often taken great pains in the upstream and downstream from the enterprise value chain, to a variety of marketing, enterprise products for their survival and development of unremitting efforts. Can often backfire, fast consumer goods, new die, the old short-lived phenomenon in consumer goods, an increasingly common under the critical gaze, frequent staged. Analyze their own reasons for the failure of hearts and minds can examine the following aspects: 1. Company product information coding confusion, ambiguity, error, or weak anti-jamming capability; 2. Communicate product information to consumers, business methods, frequency deviation occurs; 3. Businesses communicate product information to consumers carrier, routing himself; 4.Enterprises ignore the little bit of control over the dissemination of information, business less than the amount of information, or asymmetry in consumer demand. In addition to the reasons for enterprises, consumers faced with a great wealth of product choice big opportunities, so they do not care for product information; the same time, business information dissemination is used more indoctrination manner, consumers in the process of exchange of information is always in a passive state, out of instinct, forming a natural filter and resistance, the seller and the buyer confrontation, and that such filtering and resistance is increasingly strong. The above simple analysis, the fast area of consumer goods, as the ‘monk’s head lice’, is obvious. Groups of old products obsolete, and constantly changing world of new products