Fast high-end consumer goods marketing disk drive operation of the whole Jie Mi.docVIP

 PAGE \* MERGEFORMAT 28 Fast high-end consumer goods marketing ‘disk drive’ operation of the whole Jie Mi To achieve the success of a product promotion, and consumers need to solve the two distance issues. Psychological distance by advertising and public relations and promotional and other measures to address; physical distance solution requires both a sound logistics system, but also the need for effective channel strategy. ‘Disk drive’ is more popular in recent years for, the high-end quick drink consumption, in particular, effective operation of a liquor channel strategy. With ‘hole in cellar’ as the representative of several brands, with good product design and a unique access operations and marketing system with the matching edge in the target market to grow rapidly from a regional brand to a national brand. Success factors and the prevailing market environment, internal resources, product superiority and so has a lot to, but more should be attributed to its ‘disk drive’ the complete implementation of channel strategy. The market in Xi’an, ‘hole in cellar’ dealer Xian Ju-commerce enterprise groups, and even through the ‘disk drive’ right ‘hole in cellar’ series of products successfully arrived to do the achievements of their only solution in the Northwest, the high-end wine market ‘ platinum channel ‘. Most of the paper through three, the high-end quick drink consumption, especially wine’s ‘disk drive’ channel strategy to do explain in detail with a view to the various peers and the industry’s corporate help. Part I: ‘disk drive’ operational tour Xiang Jie. ‘Disk drive’ is originated in Taiwan, a set of access operations practices. ‘Disk drive’ is a kind of depending on the overall market as ‘tape’, depending on the core point of sale terminals for the ‘Small’, through ‘Small’ effective start to radiation to start the ‘tape’ of the market operation methodology. Disk drive ‘strategy to start the market can be summarized in six steps. First step, the d