Fast moving consumer goods marketing the core of a simple word - a vivid display of.docVIP

 PAGE \* MERGEFORMAT 7 Fast moving consumer goods marketing the core of a simple word - a vivid display of Vivid display of the terminal is a fast moving consumer goods marketing, the core of the importance of the word, but a lively display on the terminal-oriented tactical tool is splendor. In my new book, ‘disk drive system, Marketing Thought’ and ‘blue Hai Siwei and the Red Sea Strategy’ that are described in more detail. Many marketing experts in the domestic terminal of the war with vivid details of the terminal is already very concrete and vivid descriptions, this article will focus on demonstrating the trend vivid description, will give a vivid display of domestic enterprises to provide strategic direction. Be noted that fewer and fewer resources, the terminal today, vivid-based initiative has become less and less space, and we know that today’s large-scale supermarkets, especially Wal-Mart, Carrefour, as well as the local supermarket has become the advertising dominated by the company, Focus Media and other advertising companies around the country have been an early and sensitive manner vivid of these resources to buy the terminal; hotel vivid of the terminal has also been greatly used and now many companies buy the patent, store fixtures and plaque already a scarce resource; buildings, stores have also been extended up signs become a magic weapon for a number of advertising giant snatch; terminal Standees, bar code, counter head has become a large number of exclusive space for large consumer companies. Today’s fast moving consumer goods enterprises in domestic firms compete for resources of the terminal must be lively and effective means of innovation, and through innovative form and content from a static trend of making vivid and dynamic! Trend shows a lively one: terminal display from a static display, to show dynamic changes in Case 1: The first aware of the terminal display is the dynamic cosmetics company. Back in the nineties, Procter amp;amp