Fast moving consumer goods marketing the core of a simple wordHappy Consumer.docVIP

 PAGE \* MERGEFORMAT 10 Fast moving consumer goods marketing the core of a simple wordHappy Consumer Fast moving consumer goods marketing can be said to be numerous and complex, but if we can seize the nine core word, the word around the nine core marketing strategy and tactics on the combination, we can get unexpected results, therefore, we are familiar with marketing, marketing director of functional elements and marketing tactics after the Individual will be fast moving consumer goods marketing, the core of the simple word out to analyze, its aim is to get the reader clear and concise simple and fast moving consumer goods marketing concept, achieve relatively short period of time to seize the fast - the essence of consumer marketing. Next, we will focus on fast moving consumer goods affect the basic elements of marketing, easy marketing of fast moving consumer goods in-depth analysis of the core of the word and help the marketing front-line personnel fast, accurate, concise and clear grasp of fast moving consumer goods marketing platform to build. In this paper, a simple marketing fast moving consumer goods from the core of the core of consumers begin to start the word. The twentieth century, the nineties, China’s Star TV has reached more than 50, in the face of so many on the Star TV, the media have begun to enter the competition among the white-hot situation, in the market competition, the vast majority rely on the Government resources for survival’s channels resources have been greatly weakened. In this environment, many TV channels realize that their need for market-oriented operation with the TV channel brand positioning, it is such a great background, the country began to hire local TV channel branding packaging company, for their own brand channel of packaging. Wu Tao and other people with an early television media planning, led by a bunch of people began to step forward, the official start of the commercialization of the regional TV channel package