Fast Moving Consumer Goods market price at the provincial level system design.docVIP

 PAGE \* MERGEFORMAT 11 Fast Moving Consumer Goods market price at the provincial level system design Manager of a large fast moving consumer goods are often regional in the market price and the troubled, provincial, regional market price system design, Difficulties in the end, how to solve it? Here, we invite marketing experts to diagnose Mr. Chen Xiaolong for everyone to do the training. Generally speaking, we Province, the regional market through the price system design, so pay attention to these issues: CIF manufacturers, wholesale distributors, the second groups of the wholesale price, towns and markets end-selling price, retail price as well as retail shops and commercial channels, Chao, the price relationships between supermarkets. The following is the market price system and the design of provincial-level focus and difficult, the following 11 anatomical analysis: Near the region price system collar Is the neighboring region of pricing, you have to consider, if your price is high, then the neighboring provinces of goods will soon come. If you have a price lower than the neighboring provinces, then the neighboring regions will soon complained to the company’s headquarters FALSIFYING you. In such circumstances, we have to strike a balance. Speaking in front of the price of adjacent pieces of provinces. The same province, the price system can be different according to market conditions. For example, Jiangxi Province, Nanchang and Ganzhou market prices may not the same because, Nanchang Ganzhou should sell goods or take goods to sell Nanchang, Ganzhou, this is very expensive; but if the price and Nanchang and Jiujiang different, and this is only an hour’s drive from the two areas I am afraid that soon had to fight a price war. Of cross-FALSIFYING Is that some products are not unique to the region, and in the more remote areas which, if well developed logistics or business places have been frequent, for example, Guangzhou, Kunming, Yunnan cargo fled