Fast consumer goods- local conditions control of the rural end.docVIP

 PAGE \* MERGEFORMAT 14 Fast consumer goods: local conditions control of the rural end With a large population of rural markets, consumption characteristics and great potential, but has been a rapid consumer goods companies compete for the main battlefield. In recent years, with the rural consumer goods market quickly access the vicious competition and mutual squeezed, many companies have channel sink, straight-controlled terminals. As a result, all over the countryside around the corner of the large and small retail outlets, have become consumer goods manufacturers compete to a number of quick to seize the ‘meat and potatoes’. However, unlike cities in the rural end-terminal, because of its asymmetry of information, as well as geographic characteristics of a broad nature, and so, therefore, need to take appropriate strategy according to local conditions to form an effective control over the rural terminals. The rural market in the future, who owns the largest number of the terminal outlets, whoever has the largest market for the initiative, who will be able to in the fierce market competition in an invincible position. The rural market is rich in resources, vast territory, its end-market distribution is the ever-changing, but as long as we can seize the characteristics of rural markets for the rural terminal to take a different response, flexible control of the terminal will no longer be a difficult task. In this paper, consumer goods terminals spread fast in rural areas, management control, marketing and service strategies point of view, to analyze its characteristics as well as manufacturers should adopt the strategy, accompanied by elaborate and support cases. End-markets are characterized by rural and portfolio strategy Terminal communication strategies with the continuous improvement of living standards in rural areas, as well as the increasing consumption of the rural market rationality, the rural market as well as end-products and brand communication