Favorable factors- detonated microblogging marketing.docVIP

 PAGE \* MERGEFORMAT 8 Favorable factors: detonated microblogging marketing “China beat detonated microblogging The evening of May 19, a piece of good news was quickly spread. Liu Xiang in Shanghai Diamond League rainy harsh conditions ran 12 seconds 97 this one enough to make crazy achievements of Shanghai and China, which is following the 2008 Beijing Olympic Games back injury, Liu Xiang, the first to break the 13 second barrier, created Shanghai tournament record for the race. together with provision message of concern before the game broadcast a video this video is by the famous pianist Lang Lang Liu Xiang campaign Olympic specially crafted cheer “beat” video, video broadcast out after Liu Xiang won the 12 seconds 97 world best this year, this cheer the video undoubtedly as a booster in the last-minute help Liu Xiang won. “Liu Xiang is the best you’re Superman! Specially recorded for some of you beat, like it? Liu Xiang refueling Chinese Team! Wish you to get good grades in the London Olympics!” The end of the game, Lang Lang immediately appear on the microblogging this blessing. Liu Xiang subsequently reply to express their gratitude and determination, but also did not forget to upload more “beat” to appeal to everyone to support the Chinese Olympic video of the evening the two after the interaction, immediately attracted huge attention from the users, just two hours, the number of comments and forwarding more than 20,000 As of press dispatch, microblogging has been forwarded 23,044 times Comments 1706. Orchestrated behind Taking interactive, Lang Lang and Liu Xiang microblogging is obviously not unintentional positive outcomes shadow move, but behind the careful planning and promotion, but not seize the timing and place, and not only distasteful, but caused a huge response, but also enhance the cohesion and national pride of the Chinese Internet users and this is also an occasion to Marketing Success Stories, easily earned media attention and th