Fen-flavor Liquor road outside the extension.docVIP

 PAGE \* MERGEFORMAT 9 Fen-flavor Liquor road outside the extension Impression of a typical representative of liquor in the Fen fen course ought to Shanxi, that is, now, go to Shanxi also being surrounded by a thick fen fragrance. Shanxi, the main battlefield in the fen, light a year in Shanxi Xinghua Village wine market, to go fishing is nearly 20 billion. Another well-known public representative of Fen-flavor liquor is Erguotou in Beijing, and allegedly sold for five consecutive years has been firmly installed in the National Fen Liquor Factory boss’s position, Double pot of 125ml bottle of wine, mounted a small ah, but sold all over the country. In Luzhou dominate the world today, Fen-flavor Liquor Except for the historical positions inherent in Shanxi, Xinjiang, as well as some areas outside of Beijing, is probably a little bright in the past two years fen record achieved in Henan, the rest are less than outsiders . In fact, with consumption increasing diversification of the dominance of aroma had already been broken, Maotai, Langjiu the past two years is the rapid rise of Maotai liquor sold all over the country’s revelation; rice wine into the country from the Jiangsu and Zhejiang have also confirmed the consumer Choose a diversified real arrival times; Fen-flavor Liquor outer extension of the road, from local towards the entire nation had no reason to not do, not to mention the history of Fen-oldest national market has been popular in the record also shows that the national people’s Fen liquor, and no special resistance. So, Fen-flavor Liquor how the road outside to go from here? 1, strategy first We must first figure out whether it is playing the national market in local markets or fighting a war of annihilation? In general, the liquor industry is currently opening a truly national market the brand to play very little, one company’s strength is not enough, there is no way the cost of supporting a strong input; two people playing the market can not k